Primary Business Growth Cycle of Mohan Sawhney



Ideal and healthy business is a business that is growing from time to time. One of the ways that businesses can grow continuously is the focus. Prof. Mohan Sawhney, as already discussed in previous writings, always stressed the importance of focus for the business. The focus here is not any focus, but focus on growth-oriented. 

In order to grow sustainable, Mohan offer what is called a major cycle of growth or Virtuous Cycle of Growth. There are seven levels in the growth cycle of the company is to be done in order to grow sustainably. This cycle must be preserved and maintained. 

Stage 1 # Discovery: Search for Growth 
At this stage, companies are looking for new opportunities that should be developed. These opportunities can be seen from each of the industrial landscape. Good on customer behavior and market conditions. In this process, not all opportunities should be taken. The company should be able to pick and choose which opportunities are most promising for the growth of the company. 

Companies need to find new insight-insight. Not easy to find. The trick is to see what others see, but think about what other people do not think about it. 

Stage 2 # Strategy: Pick Your Bets 
To be able to capture the opportunities of the most promising, the company must use a particular perspective or lens called Mohan. This lens can help the company suggests opportunities in detail and focus. This lens serves to frame the various opportunities that the four filters, namely WHAT, WHO, WHERE, and HOW. 

In summary, WHAT dimension refers to what is offered by the company, whether product or brand. WHO refers to the people who become segments of the company, both customers and mitrabisnis. WHERE refers to the area where the company does business and marketing. HOW refers to the way companies do business and manage monetization. 

Stage 3 # rallying cry: Rouse the Troops 
This stage is the business leader's job or the company. When leaders formulate strategies, this strategy should be easily understood and implemented by the team. In order to transform strategy into action, Mohan offer what is called a rallying cry, a phrase that is able to articulate strategies and are able to align people behind it. 

In creating a rallying cry, there are some things that must be considered by the company, be it words, colors, numbers, acronyms, and symbols. As much as possible, this expression is made so simple that it is easily understood and applied. 

Stage 4 # People: Unleash Potential 
The key to the growth of a business also lies in its people. In this case, the company needs to do the sorting of people who have the greatest potential to support the growth. Putting the right person in the right position - so the point. To select the core people, companies need to choose those who have great energy and are able to understand the value and are willing to work in teams. 

Stage 5 # Execution: Simplify and Delegate 
Strategies are designed to mature and perfect would be useless if not on the run. Therefore, the main test to test whether a strategy is the idea that strategy can be transformed into action. Usually, the execution of an idea does not work because too much red tape to go through. 

Companies that are too fat plural make this mistake. Therefore, companies must be willing to cut the execution process to be more modest. One of them, by way of delegating authority to the key people earlier. In essence, companies need to simplify the decision-making process. 

Stage 6 # Organization: Align and Collaborate 
At this stage, the company needs to be reorganized. This reorganization is done when necessary. Companies need to avoid a radical restructuring of the organization unless it is the only way. To be able to align the organization with opportunities, necessary to form focused group designed to pursue growth opportunities. 

In addition, companies also need to align the physical and virtual network to improve the flow of information within the company. In international expansion, the company needs to be going Glocal, ie by finding the point of balance between the resources of a global company with local expertise, so the company is not "Mindlessly Global" or "Local Hopelessly". Collaboration being the key word here. 

Stage 7 # Metrics: Measure and Communicate Progress 
The final stage is the measurement. After all the previous steps have been implemented, it is important for a company to measure the effectiveness of the implementation strategy. 

Metric measurements should be based on the company's strategic goals because what we measure depends on what the company wants to achieve. Progress is measured must also really important to note that the company continues to focus on growth potential will be developed.

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