"Fewer, Bigger, Bolder ': Growing Sustainable Business Strategy



   Many companies - both large and small, with a hasty step -cenderung perform expansion into various countries with a view to boost revenue quickly. Unfortunately, many companies are stuck on expansion alone without considering the long-term growth of the company. 

In fact, the goal is always to grow the business over time. Businesses that do not grow are experiencing unpredictable. However, this is not just any growth process, such as the origin of rapid, profit from rising, and so on a short term basis. Growth in question is sustainable growth in the long term. 

Admittedly, today's digital age presents a variety of new opportunities for business. The demand for ever-changing and fast-moving company also makes is constantly adapting itself in order to remain relevant to the needs of its customers. However, globalization and the digital revolution is now also presents a variety of uncertainty for business. 

In this context, Professor Mohan Sawhney offers a smarter way for companies to be able to experience significant growth with smarter ways. Reckless expansion over by Sawhney "countered" by what is called the sustainable growth (sustainable growth). 

Growth in question is the growth that does not require you spinning fun with the numbers on a quarterly basis, the growth of which produces a decent margin, growth-oriented company that makes the structure of the profit, and growth achieved with simplicity and not complexity that drain energy. 

To obtain the continuous growth, the company must perform three main steps, namely Fewer, Bigger, Bolder. Stage by stage, the company is implementing this strategy can have a lasting business growth with rising profits and cost savings. 

Keywords of the third step is the focus. In essence, the company should be able to focus on the potential that can carry on the sustainable growth. Therefore, the framework Focus7 Sahwney call. In this case, the company must isolate the potential growth for the company, including the capital, opportunities, programs, human resources, and so on. 

This framework consists of seven steps, namely Discovery (Search for growth), Strategy (Pick your batch), rallying Cry (rouse the troop), People (Unleash potential), Execution (simplify and delegate), Organization (align and collaborate) , and Metrics (measure and Communicate progress). 

In general, the company should be able to perform the reduction of a number of activities of the company and focus on initiatives that have the greatest growth potential. In the Discovery process, companies must be able to map the huge potential that exists. Additionally, companies must be able to align leadership with a new initiative-initiative. 

Related strategies, companies must be able to prioritize the sides are most affecting the growth of the company's largest. Furthermore, the strategy must be communicated to all elements of the company is simple (rallying cries). It can be translated in various forms, such as slogans, acronyms, pictures, and color. 

The next step is to pay attention to human resources and the most potentially relevant in an effort to build such growth. Companies must pay great attention to people who are intelligent, have passion, and great energy in the transformation process. In essence, put the right people in the right place. 

Then, the company should be able to simplify the process of business operations. In this case, the company should be able to delegate important tasks to people who had talent. Furthermore, the company also must be able to establish a collaboration with many elements. This collaboration is intended to break down barriers and problems that so far hampered the company grow. Finally, the company should be able to make a success indicator to measure progress. Then, communicate it to all the elements. 

With the focus of the third step, the hope, the company is no longer expanding rash that looks brilliant in the short term but brittle, but it can always be a continuous growth now and in the future. 

Prof. Mohan Sawhney will come back to Indonesia and will give a seminar in Jakarta on 16 October. Teachers New Wave Marketing from the Kellogg School of Management will give a seminar titled "Fewer, Bigger, Bolder". This theme carried by Sawhney latest book he wrote with Sanjay Khosla titled "Fewer, Bigger, Bolder: From Mindless Expansion to Focused Growth" published by Penguin Group in 2014.

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