Erick Thohir Talk about Business Art Football



   Internazionale Milan president and founder of Mahaka Media, Erick Thohir, looking at the current exercise is not just a hobby or a game. According to him, the sport is becoming very business oriented. 

"Sports is a business. Sporting business is no longer just a sport, but also consumer goods and media industries. Those media, the sport is still the most powerful content because only sports you want to view a live audience," Erick said while speaking at the Asia Pacific Media Forum (APMF), Saturday (09/20/2014). 

For Inter Milan, the club now has, Asia is the fan base with a number of fans as many as 135 million people and the largest in China. In Southeast Asia, Inter Milan fan base is Indonesia. To still make fans as "breath" for the club, Erick reveal the relationship with the fans become very important. 

To that end, the club not only on tour and coaching clinic, but was able to build social media is also a very important thing. "With digitization, it will be more interactive between the fans and the club. Currently we are launching a social media, we are targeting at least 20 percent is local content. If the content directly from Italy, not much to understand," said Erick. 

To be able to connect with fans, he said, companies must understand what is really needed local market. According to him, connected with fans is very important. "Fans make the club so much stronger and consistent business. Club fans should appreciate. Make fans as one of the club owners. I just manage, but the club belongs to the fans," said Erick.
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