Bill Gates and Warren Buffett Love the Adventures of The Company

   It recently emerged that two of the richest men in America is not only the exchange of fondness for the bridge, but a similar taste in literature. Both Bill Gates and Warren Buffet, according to an article this week of counting Gates John Brooks Company adventures of their favorite book and one for business. Why is this compendium of articles 1960s New Yorker catnip for billionaires?

   1) The prose is gorgeous. Reading Brooks is a pleasure supreme. His writings turn threads are likely to glaze the eye (for example, scandals in the industrial electronics market determine prices) in the rollicking novels. It is also funny. In a piece about the failure of the amazing Ford Edsel, Brooks describes in detail, Dry car destiny in gilded as "chambermaid is trying to" Duchess necklace. "Noting that the Edsel was stolen in North Philadelphia three days after the debut of the model, he writes," It can be argued that the crime marked the high water mark of the general acceptance of the Edsel. After only a few months, you may not be bothered by any but the least sensitivity of car thieves. "

Brooks is the direct ancestor of the literary Michael Lewis (who has publicly declared his admiration for his ancestor). Much like Lewis Brooks owns a sharp dagger of a separate, chuckling as when he writes that the removal of Clarence Saunders, founder of the Piggly Wiggly supermarket chain, was the "gift of which may or may not be aware of,'s. Comedy", or when refers Ne that Saunders "in the teen was employed by the grocer's domestic pittance that the Orthodox to business leaders in the future to take on their jobs first," Brooks' piece about Saunders also uses Lewis Go to metaphor:'s pitted underdog eccentric against the creation of puritanical. Clarence Saunders could be Billy Penn, or one-eyed investor Michael Perry big shorts.

Know of another looks like Brooks? Warren Buffett. Classic Homespun Buffett-isms such as "find all that swimming naked when the tide goes out," and "I try to buy stock in businesses that are so wonderful that an idiot can run them. Because sooner or later, will be one" that would fit right in addition to Brooks turns of phrase cynical. It comes as no shock that Buffet loves this book, and it will also not surprising if he'd consciously modeled his writings, for example, Brooks.

(As for Bill Gates, and evidence of impeccable taste him in Nonfiction is at this very moment glowing in front of your eyes. Launched Slate in Microsoft probation Gates, and Gates was reportedly "a huge fan and supporter." Dude estimated Press sharp.)

2) is the accuracy of the reports. Gates also notes in his article about the adventures of the company, Brooks avoids "listicles" and "do not boil down to is how the lessons or simplistic explanations for success." Instead, he tells stories full of entertaining characters painted rich, and put them through the growing moments in the world of commerce. Brooks calls the reader to draw her own conclusions about best practices. But after reading a collection of these pieces, you can not only see that the companies do not go up or down based on the strategies of modern, standards or advanced research, or privileges employee silly. Their fortunes are determined by small groups of human beings full of flaws and shortcomings, who come together and make decisions under pressure, and either fail or succeed in creating something greater than the sum of its parts.

For example, I felt a misfire of the Edsel is astray, and led the company, to be due to over-reliance on surveys of Ford of test consumer conventional wisdom at a time as follows. However, Brooks, that it may result in a decrease too revealed this. This is one in which (with reference to some of the writers operating the present day trend towards reduction as "Gladwellian" is, or description) may call the story just so. In fact, there is all kinds of reasons it is not sold in conjunction Edsel. While delivery under modest design, advertising car, overpromised to a large extent. Brooks is as described it, was a throwback to the Edsel "fat tail Fini 1955", the fall of the satellite Sputnik in Russia was a secular trend in 1957 towards the small car we somehow neat appearance that, to persuade the Americans studded pointless waste of technology is, and, less clunky, became the Edsel implementation of this shame.
But, most of all, and sometimes failure, of the Edsel to a group of men, was a series of decisions that conflict, and sometimes working in concert, it did not pan out. And, in the context of a slightly different once, Mitt Romney, put it: my friend, company is a person. Professor Ford executives smoking, for example, Brooks, giving the United States examined the model name and poet pipe, of the potential. There is denied wisely (including the "Utopia Turtletop" and "Mongoose Civique") proposals that have been announced, but the package and the final winner ("Edsel" after Ford patriarch family) orders to determine the executive second, he was juuuuust enough about this shenanigans creative you do not. It is smoked in a pipe sociology after his escape to the acquisition of the Academy a doctorate.
I apply the lessons still 3). When writing for the Edsel, he can in attendant pointing the finger of engineering and accident Snavos marketing easily, to prepare a report on the disastrous launch of consumer products that have been made last week Brooks. When you were instructed, in the same manner as in 2010 mysterious he "flash crash", when I saw the shortcomings of the federal income tax, it sent him, inexplicable panic 3 days that have occurred on Wall Street in 1962, he of every moment of the last century that might speak of can be increased. Is the emergence of special provisions of the season "and" record to provide attractive opportunities such as to avoid young snake, leads to grace month downfall all of the countries in the garden of "American Eden suggested that is a tax (it and then save the upper inconvenience to people in parentheses to pay these rates are. ")
Emulated most eeriest probably, read the work from the point of view of the modern, it is Brooks' look at the inside of Xerox during the moment of transition. Successful companies phenomenal injured immediately here, and very fast, high so far, I did not know quite where he went next. Discussion: In the mid-1950s, using techniques that bad result is to produce bad, Americans made ​​about 200,000 per year. By 1964, losing the following processes unique to allow the large speed index increased to 9.5 billion people, are copied together was introduced to the plain paper Xerox xerographic 1, eventually. Two years later, we make a copy of the 14 billion every year.
The Observer, xerography, was technological revolution that put equal to the invention of the wheel at some point. Brooks could not be what is important exhibit copying- for booming, the description "and" mania ", but it is, I feel that it is a copy of itself or copy. "It warned that xerography was afraid to" reign of terror is brought to the publishing world "and, Marshall McLuhan, lack. Protection of possible techniques by the technology of" only "
In a nutshell, the arrival of xerography not spurred that are different from those who grew up in the dawn of the World Wide Web to the anxiety and hope. We turned out upside-down culture office right now, since the days of Gutenberg many, more than anything, it is part of the technology that can change the nature of the spread of the text more, a "destructive it," Double / coined a new name for the verb:. it Xerox goodness I; for Xerox, they lot of benefits that looked as though it had spit and copiers from dollar drum let the Xerox me. If the. Brooks to produce a pay a visit to the campus of the companies of Rochester, New York, defended the company, biggest concern is, find revolves around charity executives Xerox of the reasons for the UN one, but they the one that carries most of the core business.
At the height of its success, ignored Xerox, predicted the demise of the private sector. Then, as now, adjustment disorder was born. Copy general growth. Seeking the next hit, Xerox will plow revenue in research and development, but it has not been managed to translate the breakthrough products that are selling most of her in any way.
Bill Gates is seeking a piece of the story of Xerox Brooks more convenient. In. Xerox, 1, we please see the behemoth company killer product. Chief Executive Officer (CEO), former Microsoft, "It's this from the story of inspiring many to live the adventures of the company why might consider the inspiring anecdote more is easy desperate attempt, but to find something to gain traction in the market most are not effective. you are directed to the improvement of the global nobly embarrassment of riches.
She also, I was not able to help, but at the same time, wonder, Microsoft employees 18000 until appeared reports that dismissal, the Gates Foundation has continued to try to develop a female condom: The best immersed in Gates copy of the company after the adventure of one more time from the ear of his dog that has been underneath? If you do not have it, or I wonder to officials of wisdom?.....

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